This webpage has all the latest data, insights, and developments you need that will help you know how individuals in Hong Kong use digital gadgets and products and services in 2024.
Take note: over the past calendar year, we’ve created some important modifications to how we estimate social media person quantities, plus the data resources that we use to tell these calculations have also produced significant and wide-ranging revisions to their posted figures through that period of time.
Nonetheless, as we famous inside the Fb area above, variations inside the viewers attain figures posted in Meta’s advert organizing tools will not always correlate with General adjustments in its platforms’ Lively user bases.
On a quarterly basis, the business’s data also expose that the size of Instagram’s ad audience in Hong Kong remained unchanged concerning October 2023 and January 2024.
To find out more about these improvements, remember to see this text, together with our detailed notes on data.
“Estimated audience dimension is just not a proxy for monthly or day by day active consumers, or for engagement. Estimates aren’t intended to match inhabitants, census estimates or other sources, and will vary according to elements for instance the amount of accounts across Meta technologies an individual has, what number of momentary people are in a certain geographic area at a presented time, and Meta user-documented demographics.”
Nevertheless, Observe that LinkedIn’s advertising and marketing applications publish viewers data hk master get to data depending on total registered associates, as an alternative to the month to month Energetic users that form The premise with the advert get to figures printed by most other social websites platforms.
In the meantime, TikTok’s ad achieve in Hong Kong was reminiscent of 1.0 percent of the neighborhood Online consumer base in the beginning from the yr, no matter age.
You’ll also uncover the entire Digital 2024 report for Hong Kong within the “full report” segment beneath, but we’ll start by taking a look for the vital headline quantities for Hong Kong this yr.
Allow’s get a more in-depth look at what the newest quantities inform us, starting with some useful context referring to the inhabitants of Hong Kong.
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Having said that, it’s crucial that you strain that these advertising achieve figures are certainly not similar to the regular Energetic end users figures that Meta experiences in its investor earnings bulletins, they usually really should not be interpreted therefore.